​

 

PROFILE

Experienced Digital Marketing Manager with extensive experience building, maintaining, and running successful digital marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals. 

 

EMPLOYMENT HISTORY

 

Mar 2017 — Present Digital Marketing Manager, Freelancer Athens, Greece • Evaluated client websites for mobile performance and optimal search engine rankings.  • Clients Field: Ionian Aviation Academy (500K in return) , Big ECO Factory biodiesel energy from by-products in Greece, Fargeco Hellas conversion rate 4% , lawyer Firms digital transformation and SEO and smaller clients like greek music restaurants, famous rock bands, make up artists and more. • Developed unique content for a variety of clients sites to improve presence and brand awareness. Buffer tool + video creation apps • Organized and analyzed data and marketing results. Google Analytics  • Researched keywords relevant to marketing efforts of clients. Semrush / Keyword planner Google  • Introduced scheduled targeted email marketing programs.  • PPC Campaigns :Google / Facebook / Instagram / YouTube /LinkedIn • KPI analysis,GA Goals+segments+Remarketing via GA to Google ads + Google Tag manager webmaster tool for remarketing

 

Jun 2016 — Mar 2018 Founder, Oreavita E-marketplace Chalandri Attica • Project manager of a team of 3 in a start-up focusing on developing a common platform for online shopping consisting of Greek SMEs • First e- marketplace in Greece with 20 shops and 10.000 products • After its initial phase of 2 years in the developing process and launch in the market, the project failed due to lack of funding 

 

Oct 2015 — May 2016 Think Tank Director , Eyeonix Athens • Mediterranean Center of Strategic analysis and  Intelligence  • Coordinated a team of international relations specialists delivering online reports on subjects related to geostrategical analysis in the Meditteranean • Digital content marketing, created premium videos for website and YouTube • Organised workshops and presentations of the Center's reports specially designed for the Armed Forces

 

Jan 2013 — Sep 2015 Sales Team Supervisor, Infobell Athens • Supervised a team of 20 sales call agents promoting Forthnet product and services • Offered educational workshops aiming at increasing the team's performance and total sales • Also acting in an HR capacity with regard to managing the team and hiring new members • Team consistently exceeding sales goals on a nearly monthly basis

 

Jan 2004 — Dec 2012 Journalist/ Anchorman, Alter TV/Alpha TV/Ant1 TV/Star TV/ TRT TV/ Radio 
Athens/Larissa/Volos
• Tv , radio, newspaper journalism in Greek media stations broadcasting nationally • Political reportage, monitoring of city council issues, crime and courts news • Digital journalism in major Greek online newspapers • News reporter and tv shows co-presenter (more than 600 hours on air)

 

EDUCATION

 

Dec 2018 — Mar 2019 Professional Diploma in Digital Marketing , ALBA Graduated Bussiness  School
Athens

May 2018 — Oct 2018 Google certified professional, Google Athens The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
May 2018 — Jul 2018 Google Greek Tourism Online, Google Athens
Jan 2018 — Feb 2019 Google ads / Google analytics, Exclusive methodology in various aspects of AdWords to help me succeed Oct 2017 — Feb 2018 Remarketing / Retargeting course , AdVenture Media E-learning Use advanced retargeting techniques to stay in front of your most engaged website traffic
Nov 2017 — May 2018 Facebook marketing, Learn how to use and optimize every type of Facebook campaign, Facebook custom audience, Facebook pixel.
Feb 2019 — May 2019 Advanced Google ads, Mark Meyerson Certified Google Premium Partner - SEM Specialist
E-learning 
Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation • How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Feb 1999 — Feb 2001 Higher National Diploma Media/Journalism, North European College
Larisa 

 

SKILLS

 

Social Media Management

Expert Google Analytics

Experienced Content Creation

Expert SEO Copywriting

Experienced Google Ads

Expert Facebook Advertising

Expert Youtube Ads

Experienced LinkedIn

Experienced Growth Hacking Formulas

Experienced Google Tag Manager

Experienced Semrush SEM/PPC/SEO

Experienced Wordpress Designer

Experienced Instagram

Experienced Digital Strategy

Experienced CRO UX analysis

Experienced Editing Video Experienced

 

​

Μήνυμα από τον

Ανέστη Καλλιγά